When your brand is built around connection, your visuals should reflect it. That’s exactly what Sheena Kalso brought to life during her recent “Behind Your Scenes” event at The Joule in Dallas. Hosted in a bright, classroom-style setting, Sheena created a learning space where small business owners could focus on building better social media content—without the overwhelm.
With thoughtful guidance and practical tips, Sheena walked attendees through real-world strategies to help them show up online more confidently. As a former wedding planner turned creative educator, she knows the pressure of running a business while trying to stay visible.
From brainstorming content ideas to capturing behind-the-scenes magic, the day was packed with insight and encouragement. Jennifer from our team photographed the session, capturing not just the structure of the day—but the energy and joy behind each moment.
It was a privilege to be part of this collaborative event alongside Sweet Pea Events and The Joule.




















































